A Federally Regulated Appraisal Management Company

CBRES is making the move to Selfies!

We’re Changing How We Obtain Employee Photos for our Website

Our recent growth across the US means that we need change the way we gather employee photos. For the sake of efficiency, we’re going to skip the traditional visit to a local photographer if favor of asking employees to provide a selfie photo, taken with a mobile phone.

We have prepared some instructions that will guide you to take a good photo. We have a set up uploading instructions for you to follow. Plus, we have some examples of the good, the bad and the ugly Selfies you can check out.

Pro tip

Consider having someone act as your photographer. That way the photographer can concentrate on the camera positioning while you concentrate on your pose.

After you take your photos, upload them to WETRANSFER.COM and send in a email them to our website administrator: gself@appleadv.com.

We’ll review the photos, and if we need to have re-takes, we’ll let you know. We appreciate, very much, your cooperation.


Selfie 101

Don’t take an ugly selfie

Selfie 101

Better than the average selfie

Selfie 101

Selfies that really work

Upload 101

Send your selfie on its way


How to take a high-quality Selfie.

Rule 1: Pay attention to what your wear
You should shoot for either (a) a business professional or (b) a business casual look.

For men, that means a shirt with a collar. Add a blazer if you have one. No open shirt buttons. No necklaces. No sunglasses. No printed shirts or T-shirts or, god-forbid, a beater.

Similarly, women should avoid revealing clothing (tight and/or deeply scooped tops) and overly conspicuous jewelry. Your clothes should be well pressed, not overly wrinkled. IMPORTANT: be sure what you wear stands out from the background, i.e., if your background is dark, your clothing should lighter.

Rule 2: Pay attention to your grooming.
Your hair and facial hair should be neatly groomed and well-arranged. Make up should be discreet, not overdone. Avoid “dramatic” eye and lip coloring. Remember, this is a business-class picture.

Rule 3: Pay attention to your background
You should not have a busy background to your photo. For example, a busy, cluttered room or desk is not good. You should not have a brightly lighted window or door in the background. Avoid busy outdoor backgrounds. In other words, nothing in the background should distract the viewer from your face.

Rule 4: Get the lighting right
You can usually get good light by placing yourself in front of an open door or a non-obstructed window, but not in direct sunlight. You want an even light across your face and throat. Be careful of shadows. A good time of day to accomplish this is between full sun-up and 11am; and after 3pm until sundown. A cloudy day is also good.

It is usually best to turn off all lights in the room, relying only on indirect sunlight. You should especially avoid the overhead fluorescent or LED lighting found in most offices. It makes you look slightly green, and it puts an ugly shadow under your nose and chin.

Rule 5: Carefully compose your picture
Here are steps to keep in mind to improve the composition of your Selfie.

  • The photo should be shot in portrait not landscape orientation.
  • There should be a clear space between the top of your head and the top photo border. The space above your head and below your chin should be about 10 % of the total photo depth.
  • The photo should not be cropped above your Adam’s apple. The space between the Adam’s apple and the bottom photo border should be about 10% of the total photo depth.
  • You should have space to the left and right of your ears; center your face in the frame leaving about 20% of the screen-width to the left and right of your ears.
  • The phone camera lens should be in line with your brow line.
  • The photo should not be taken with the lens below your mouth, forcing you to look down at the lens.
  • The lens should not be higher than your hairline.
  • Experiment with (a) looking directly at the camera lens and (b) turning your eyes and head very slightly to the side (say, 5 degrees). Take several of each pose.
  • IMPORTANT: take at least 10 pictures. Actually, the more the better. Usually, the best photos come after you have taken the first 5.

Avoid taking Selfies like these

Needs to reshot:
Background is distracting.

The subject is looking down, not in the eye of the viewer. The subject’s head isn’t centered in the frame.

The T-shirt is not a good look.
Needs to reshot:
Photo is out of focus.

Subject not looking directly at camera.
These issues can’t be fixed in post-processing.
Needs to reshot:
Background is distracting.

T-Shirt should be avoided. Excessive jewelry. The subject’s head does not occupy enough of the frame.
Needs to reshot:
Something went wrong with the exposure. Probably a background reflection was very bright and was inadvertently included in the photo frame.

Plus, the subject’s head is cut off at the top (bet that hurt!). These issues can’t be fixed in post-processing.

Selfies that are OK, but could use improvement

PROS
Exposure is good. Pre-level shot.

CONS:
Top of head is almost cut off.
There needs to be more separation of the subject from the background.
PROS:
Exposure is good.
Business casual dress is good.

CONS:
Background is distracting.
Subject is not centered in frame.
But most of the problems can be fixed
with judicious cropping.
PROS:
Color balance is good. Dress and grooming
is also good.
CONS:
Shadow across face.
Photo is slightly out of focus.
This can maybe be fixed in post processing.
PROS:
Lighting and exposure are OK.

CONS:
Subject is not centered in frame.
Background is distracting.
Not really enough room to re-crop the photo.

Shoot to make your Selfie look like these

PROS
Nice exposure and posing. Background out of focus and not distraction

CONS:
Nothing significant.
This is a keeper.
PROS:
Good exposure, color and lighting. The checked shirt works in this case.

CONS:
Background is a bit distracting, but not acceptable.
This is a keeper.
PROS:
Good exposure, color and lighting.

CONS:
Background is good. Facial hair well groomed.
This is a keeper.
PROS
Nice exposure and posing. Background out of focus and not distraction

CONS:
Nothing significant.
This is a keeper.

Download a copy of the “Uploading Selfie” instructions here.